Scrumball’s Performance Tracking consolidates multi-platform performance data so you can identify high-potential creators, optimize budget allocation, and drive data-informed decisions. Use the three boards to manage different collaboration types:
KOL Performance Tracking: Paid or formal influencer collaborations
PR Performance Tracking: Earned media and seeded PR content
DEAL Performance Tracking: Collaborations with explicit commercial terms and settlement
Quick Access
Page Layout Overview
Top Tabs: KOL Performance Tracking / PR Performance Tracking / DEAL Performance Tracking
Data Overview Cards: Total Likes, Total Comments, Total Views
Action Bar: Add Post, Customize Fields, Apply Filters, Search, Download Report, Settings
Data Table Columns: Publish Time, Tracking Links, Traffic Source, Primary Contact, Campaign Name, Language, Tags, Report
KOL Performance Tracking
Purpose
Measure the effectiveness of paid or formal influencer collaborations to support budget optimization and ROI evaluation.
Data Overview
Total Likes: Aggregate likes in the selected date range and filters
Total Comments: Aggregate comments
Total Views: Aggregate views or plays
Optional KPIs: Engagement Rate, CTR, Clicks, Conversions, CVR, CPE, CPA, Revenue, ROI/ROAS
Filters and Fields
Core filters: Platform (YouTube/Instagram/TikTok), date range, campaign, language, tags, primary contact
Advanced filters: Content type (short/long/stream), creator tier (micro/mid/macro), region, UTM/coupon usage
Customize Fields: Choose which KPIs and cost metrics display in the table and exports
Table and Detail
Standard columns: Publish Time, Tracking Links (original/UTM/short links), Traffic Source (platform), Primary Contact, Campaign Name, Language, Tags, Report
Detail page focus: KPI trends, audience insights, funnel (exposure → click → on-site actions → orders)
Recommended Use
Filter to a specific campaign to monitor Total Views and ROI/ROAS
Download Report for weekly/monthly performance reviews
Flag underperforming posts and schedule follow-ups or optimization actions
PR Performance Tracking
Purpose
Track earned or seeded PR content to measure reach, sentiment, and brand voice impact.
Data Overview
Total Likes / Total Comments / Total Views
Optional PR metrics: Share Mentions, Brand Mentions, SOV (Share of Voice), Earned Media Value (EMV)
Filters and Fields
Source type: Earned (organic), Seeded (gifted/PR)
Media type: Individual creator, media outlet, community
Sentiment: Positive/Neutral/Negative (if enabled)
Keywords & topics: Brand/product names, campaign hashtags
Table and Detail
Standard columns: Publish Time, Tracking Links, Traffic Source, Primary Contact, Campaign Name, Language, Tags, Report
Detail page focus: Mention volume, sentiment distribution, diffusion path (reshares), potential reach
Recommended Use
Monitor brand mentions and positive feedback during campaign periods
Tag high-impact PR content for re-amplification and creative reuse
Use EMV to estimate earned value and compare with paid outcomes
DEAL Performance Tracking
Purpose
Monitor collaborations with defined commercial terms (CPE/CPA/fixed/hybrid), track costs, conversions, and settlement accuracy.
Data Overview
Total Likes / Total Comments / Total Views
Cost and conversion KPIs: Spend, Clicks, Conversions, CVR, CPE, CPA, Revenue, ROI/ROAS
Filters and Fields
Settlement model: CPE, CPA, Fixed, Hybrid
Collaboration status: Prospecting → Contacted → Negotiating → Confirmed → Content Created → Published → Completed
Channel/region, SKU, campaign
Table and Detail
Standard columns: Publish Time, Tracking Links, Traffic Source, Primary Contact, Campaign Name, Language, Tags, Report
Detail page focus: Cost breakdown by creator/content/platform, conversion funnel, settlement checks, anomaly alerts
Recommended Use
Compare efficiency across settlement models (e.g., CPA vs. CPE)
Reduce or pause partnerships below ROI/ROAS thresholds
Export reconciled reports for finance and business reviews
Common Actions
Add Post: Manually add content with link, publish time, platform, campaign, tags
Customize Fields: Choose fields shown in table and exports
Apply Filters: Save reusable filter sets (e.g., “This Month · YouTube · KOL”)
Search: Find entries by creator, link, or campaign
Download Report: Export CSV/XLSX/PDF for sharing and archiving
Settings: Configure default date range, metric definitions, permissions, and notifications
Metric Definitions
Engagement Rate: [Total engagements ÷ Reach/Impressions]
CTR: [Clicks ÷ Impressions]
CVR: [Conversions ÷ Clicks]
CPE: [Total spend ÷ Engagements]
CPA: [Total spend ÷ New conversions]
ROI/ROAS: [Revenue ÷ Spend]
Best Practices
KOL: Set targets and thresholds, review top/underperformers regularly
PR: Track mentions and sentiment trends, re-amplify high-impact content
DEAL: Audit costs and conversions frequently, keep settlements transparent
Normalize data: Align time granularity (daily/weekly/monthly) and unify metric definitions across platforms
Operationalize: Create filters and report templates per key campaign to streamline collaboration