Scrumball keeps influencer data current through regular automated updates, ensuring you make decisions based on the latest information. This is how we schedule our data updates.
Daily Updates
Most influencer profile data is refreshed every 24 hours, including:
Follower and subscriber counts
Recent content performance
Engagement rate calculations
Profile information changes
TikTok Ranking List
Short Interval Updates (by Hours)
For active campaigns and tracked influencers, certain metrics update in real-time or near real-time:
New post publications (every 2 hours)
Campaign content performance (every 2 hours)
Engagement on tracked posts
Update Upon Request
Some deeper analytics are only updated upon request:
Audience demographic shifts
Category rankings
Why Different Update Frequencies?
We balance data freshness with system performance and API limitations. Daily updates provide current information for most use cases, while real-time tracking focuses on your active campaigns where timing matters most.
Platform Limitations
Occasionally, update frequency can be affected by:
API Limits: Social platforms limit how often we can request data
Platform Changes: Updates may be delayed during platform maintenance or policy changes
Data Availability: Some metrics are only made available by platforms on a delayed schedule
Questions About Data Updates?
If you notice the data from an influencer profile hasn't updated as expected or seems inaccurate, please contact our support team with the specific profile and issue details.